Our primary focus was on Asian content in the initial years as we also aligned our marketing efforts to reach audiences within Asia. Over the years, we realised that independent filmmakers from outside of Asia, from Europe, from America or other parts of the world, have also been submitting to us. We then decided to open up our curation to showcase these great gems too. And due to our careful curation of accessible stories, the online audiences have also been attuned to these types of stories, no matter where it's made in. It has been an interesting observation for us as well, in noticing that when it comes to the sharing of such stories, audiences can be attracted to European/American content as much as they do for Asian content.
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