We have started growing & grooming our audience communities for the love of short films, and over the years, we have definitely grown in visibility to reach millions of audiences. In terms of demographics, the top 4 markets have been Indonesia, Malaysia, Taiwan, Singapore, and followed closely by US audiences.
The top 4 audience markets have been collectively driven from our marketing team's efforts in localising & promoting the films in these markets, and lately, we also increasingly see traction from audiences in South Asia/ North Asia as well. And because of the branding of the platform, the retained users have been coming back for more engagement around the curated shorts!
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